49.8% of Chinese surveyed in October of last year said that they still liked Canon, despite the current anti Japanese protests, the highest rating of the 50 brands surveyed.
The survey (Japanese) was conducted by Nikkei BP Consulting in conjunction with Embrain Infobridge China, of 2380 people in major Chinese cities, via the internet.
11 brands scored higher than the 40.2% average – mostly electronics related:
- Canon
- Sony
- Nikon
- Casio
- Nintendo
- Panasonic
- Sharp
- Shiseido
- Citizen
- Olympus
- Toshiba
Those scoring substantially below average were mostly car or food brands, including Mild Seven (cigarettes), Subaru, a noodle restaurant chain, Fuji Film, Nissan, Mitsubishi Motors,Nissin Foods, Mazda, a beef restaurant chain, Honda, Toyota and Hitachi.
Car brands always seem to be the focus of this kind of political and trade friction – memories of the USA “Japan bashing” in the 1980s, which apparently has returned even in the USA now with the Trans Pacific Partnership free trade agreement negotiations.
For more content like this, subscribe to the free Rudlin Consulting Newsletter.
