Google’s score of 119.9 in the Nikkei Business survey announced in their 20th May edition far outstrips the runner up, Toyota (63.30) as the company 1000 Japanese employees would most like to switch to. The reasons for choosing Google are diametrically opposite to the reasons for choosing Toyota, it seems to me – suggesting a split mind amongst Japanese workers – would it be better to work for a dynamic (but presumably also risky) foreign company, or a stable, industry leading Japanese giant?
Interesting to see my old employer, Mitsubishi Corp, is at #5, partly because of its positive attitude to global expansion, when many Japanese young people say they don’t want to be posted overseas.
The rankings, and reasons were as follows:
- Google – dynamic, good corporate culture
- Toyota – industry leader, stable
- Oriental Land (Disneyland Tokyo) – unique technology/products, good corporate culture
- ANA Holdings (All Nippon Airways) – industry leader, stable
- Mitsubishi Corporation – overseas expansion, industry leader
- Benesse Corporation (educational company which owns Berlitz) – fulfilling job, good corporate culture
- Suntory Holdings – corporate culture, unique technology/products
- Shiseido – corporate culture, unique technology/products
- Recruit Holdings – dynamic, positive impact on career
- Japan Space Agency (JAXA) – unique technology/products, fulfilling job
There is of course something of a mismatch between this list, and the list of companies who are most actively recruiting, which according to the Nikkei Newspaper are:
- Nippon Life
- Tokio Marine and Fire
- Daiichi Life Insurance
- Bank ot Tokyo Mitsubishi UFJ
- Mitsui Sumitomo Marine and Fire
- Mitsubishi UFJ Trust
- Mizuho Financial Group
- Mitsui Sumitomo Bank
- Mitsui Sumitomo Trust
- Meiji Yasuda Life Insurance
ANA, Suntory, Mitsubishi Corporation, Oriental Land and Shiseido do however appear in the next 20 most active recruiters, so there is some hope for job switchers.
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