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Home / Posts Tagged "sony" ( - Page 3)

Tag: sony

Top 20 Japanese companies most supporting women

This is the twelfth year that the Nikkei publishing group have announced their rankings for the best companies in Japan in terms of supporting women.  This year they highlight two retailers – Seven & I Holdings (7- Eleven convenience store chain) and Aeon (supermarket chain strong across Asia), who are ranked 7th and 9th respectively.  Companies are scored on how many women are in management positions, work/life balance, utilisation of women and the balance between males and females in the workforce.

Those people not so familiar with the Japanese corporate landscape may wonder why life insurers score so highly (Sumitomo Life at #2, Daiichi Life at #5, Meiji Yasuda Life at #8, Nissay at #15, Sompo at #19) – but those who have worked in Japan will be familiar with the life insurance sales ladies who used to roam the offices dispensing sweets and namecards.  Other less surprising entries are Shiseido (cosmetics and skincare) at number 1 and All Nippon Airways (#6).

Foreign companies also usually do well – Japan IBM at #3 (although down from #1 last year), Johnson & Johnson, Eli Lilly and HP are all in the top 20.

Other Japanese companies in the top 20 from rather more male dominated industries are Daiwa Securities (#13) and Sony (#17).

For more content like this, subscribe to the free Rudlin Consulting Newsletter. 最新の在欧日系企業の状況については無料の月刊Rudlin Consulting ニューズレターにご登録ください。

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Does having more women managers help Japanese companies globalise?

The question of whether having more women managers would help Japanese companies to globalise was raised, but not discussed in depth due to time constraints, at a dinner I attended, hosted by a delegation to the UK from Japan Women’s Innovative Network – a Japanese non profit organisation.  An impressively large number of younger women (70) had been sponsored by their companies to come to the UK for a week, visiting various UK companies such as British Telecom and AON, to study global leadership and diversity.

My view is yes, it does help Japanese companies to globalise if they have more (Japanese) women managers, for a couple of reasons.  Firstly, it helps Japanese companies and corporate culture seem less “alien” to Western companies if there are more women in management positions in the headquarters, and secondly, because the adjustments Japanese companies will have to make in order to incorporate a more diverse Japanese workforce (gender or other diversity) will help them be more inclusive of “non-Japanese” diverse groups.  Attitudes to overtime and working from home would be a couple of areas needing adjustment I would suggest.

On the first point, the question of the role of women in Japanese companies is frequently raised in the cultural awareness sessions we conduct in Europe for Japanese companies.  Japan never does well in surveys of the position of women in society – see the most recent World Economic Forum Gender Gap report, placing Japan 114th out of 144 countries (updated for 2017).  While you can question the methodology of such surveys, then along comes another one, conducted amongst Japanese women, showing that 1/3 of them want to be full time housewives.

Which leads me to point out in our training (and in the Advancing Gender Diversity day I spoke at for Hitachi’s European group companies – presentation on SlideShare here) that Confucian values remain strong in Japan – it’s not that women are seen as somehow less capable than men, more that there are expectations around the role they should fulfil in society.

Prime Minister Abe is trying to square a circle with Abenomics, by trying to raise the birthrate but at the same time encourage women to go back to work – aiming to have 30% of senior positions in all parts of society, by 2020, through improving childcare and parental leave.  But with the amount of pressure on women to be good housewives and stalwarts of the Parent Teachers Association, no amount of improved childcare and leave is going to counteract this or compensate for both parents doing overtime until late at night.

Although the Japanese government can directly change the economy with the first and second arrow of Abenomics, through fiscal and monetary actions, the third arrow of structural reform requires nudging, or even shaming Japanese companies into doing the right thing – legislation alone will be hard to push through and even harder to enforce.  So Abe launched in February the “Nadeshiko” * scheme, recognising firms which are making efforts to improve the working environment for women.

Firms given the Nadeshiko “brand” in February of this year include Kao, Nissan, Fast Retailing (Uniqlo) and Daikin.  The scheme is not the only initiative taking place – various other surveys have been done of best places for women to work and the Hitachi Gender Diversity Day was partly inspired by the President of Hitachi, Hiroaki Nakanishi, declaring recently that the company aims to more than double the number of women managers by 2020.

Other recent surveys have named Benesse (no coincidence that the founder of Benesse is also the founder of J-WIN) as the most career friendly for women and companies such as Toshiba, KDDI, Bank of Tokyo-Mitsubishi UFJ and NTT have all announced targets for women managers.  The Nikkei group has also jumped on the bandwagon, with a seminar series aimed at aspiring women managers (and even has a magazine “Nikkei Woman” ) and published its ranking last year of best places for women to work, which put foreign companies at the top (IBM Japan, Procter & Gamble) along with 2 life insurance companies, Takashimaya department store, Daiwa Securities, Sony, Panasonic, Bank of Tokyo Mitsubishi UFJ, Fujitsu and Sharp.

* Nadeshiko is a type of pink danthius flower associated with women in Japan. It was adopted as a nickname by the women’s soccer team of Japan on its way to becoming the first Asian team to win the World Cup, in 2011.

The original version of this article was published in Japanese in the Teikoku Databank News in 2014.  An English version of it appears in Pernille Rudlin’s new book  “Shinrai: Japanese Corporate Integrity in a Disintegrating Europe” is available as a paperback and Kindle ebook on  Amazon.

For more content like this, subscribe to the free Rudlin Consulting Newsletter. 最新の在欧日系企業の状況については無料の月刊Rudlin Consulting ニューズレターにご登録ください。

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Reputation and rankings fall for most Japanese companies – Reptrak 2013

Just as with RepTrak 2012, Canon and Sony continue to be the only two Japanese companies in the Global Top Ten, with Sony falling from #2 to #6 and Canon up one place from #9 to #8. Apple and Volkswagen have dropped out of the top 10, with Rolex and Nestle replacing them.

The survey is based on 55,000 interviews with consumers in 15 countries, for 100 companies who have above average reputation in their home market 2006-2012, a global footprint in production/distribution and a high familiarity with consumers in 15 countries.  Companies are scored on responses as to whether the consumer would buy the product, recommend the product, welcome in their community, would work for, would invest in the company.

Canon and Sony have both maintained their RepTrak Pulse Score at the same level as 2012, but all other Japanese companies have seen their scores fall from last years’ levels. Yet again Sony gets all its love from Europe.  Asian consumers favour BMW, Microsoft, Rolex, Disney and Apple.

There are twelve more Japanese companies outside the top ten:

  • Bridgestone is at #28 (up from #34, but actual RepTrak Pulse Score is down from 73.35 to 71.88)
  • Panasonic #32 (down from #14)
  • Honda #35 (down from #22)
  • Nintendo #36 (down from #32)
  • Toyota #37 (same as 2012)
  • Toshiba #55 (down from #52)
  • Fujifilm #59 (down from #43)
  • Sharp #73 (down from #68)
  • Nissan #83 (down from #62)  Biggest fall in rank and score.
  • Suzuki Motor #85 (up from #88 but RepTrak Pulse Score has fallen from 67.34 to 65.53)
  • Hitachi #89 (down from #79)
  • Fujitsu #96 (down from #85)

 

For more content like this, subscribe to the free Rudlin Consulting Newsletter. 最新の在欧日系企業の状況については無料の月刊Rudlin Consulting ニューズレターにご登録ください。

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