Rudlin Consulting

Japan’s Wacoal acquires UK’s Bravissimo

This post is also available in: Japanese

Japanese women’s underwear maker Wacoal Holdings will acquire UK headquartered Bravissimo Group for £45.7 ($61.3 million). Bravissimo is a retailer specialising in larger sizes, with both stores and an e-commerce side. It  is mainly focused on the UK market, employing 458 people.

Wacoal acquired British lingerie manufacturer Eveden in 2012 which manufactures brands such as Fantasie and Freya, employing around 350 people in the UK and another 75 or so in France. It also has operations in New York, Australia and the Netherlands.

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Pernille Rudlin

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