Publications

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Japanese Financial Services in the UK and EMEA 2025

A 21 page report on the state of Japanese financial services companies in the UK and Europe, Middle East and Africa region, with a directory of around 300 Japanese financial services companies in the region.

It covers the history and recent developments for Japanese financial services, looking at the headcount, turnover, M&A, capital flows and assets. It also examines the degree of localisation, reaction to Brexit in terms of European structure, back office and corporate services, human resources initiatives, 2024’s headaches in Japan and recent developments in Saudi Arabia.

Useful for anyone looking at Japanese financial services companies as employers, investors, partners or clients.

Purchase and download here (£30 + VAT)


Encyclopedia of Japanese Business and Management

Pernille Rudlin was also a contributor to the Encyclopedia of Japanese Business and Management [Routledge, 2001] . (Amazon.co.uk hardcover, Kindle and paperback)

The History of Mitsubishi Corporation in London: 1915 to Present Day

cover of History of Mitsubishi in LondonThe History of Mitsubishi Corporation in London [Routledge, 2000] (Routledge – hardback, paperback and digital) examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation’s London branch oversaw in the 85 years since its establishment.

Shinrai: Japanese Corporate Integrity in a Disintegrating Europe

Shinrai: Japanese Corporate Integrity in a Disintegrating Europe [2019] (Amazon – paperback and Kindle) looks at the challenges that Japanese companies have faced in Europe over the past 15 years and what the future holds for them in a region which seems to be disintegrating thanks to the rise of populism.

It gives recommendations on how Japanese companies should approach hiring, retaining and managing employees, marketing, acquisitions and corporate governance and what can they (and Europeans working with them) do to build trusted brands.

Pernille Rudlin shares her observations on working for or with hundreds of Japanese companies over the past 30 years in an edited collection of articles written for publications such as the Nikkei Weekly and Teikoku Databank News, giving practical steps on how to build trust between Japanese and European business cultures.


Omoiyari: 6 Steps to getting it right with Japanese customers

Omoiyari-120

Omoiyari: 6 Steps to getting it right with Japanese customers [2012] (Amazon – paperback and Kindle) is an essential guide for anyone who has or wants to have Japanese companies as a customer, client or partner. Thirty three short, easy to read chapters grouped into six steps covering everything from first impressions, negotiations, communications, processes and the heart of Japanese customer service expectations.

The writer has worked for 12 years inside two of Japan’s largest companies in the UK and Japan and run her own professional services firm aimed at the Japanese market for the past 15 years.

Understand “Omoiyari” – the ability to get yourself inside the customers’ shoes and how to act on it, and your Japanese clients will be your customers for life.



Business Communication

cover of Business Communication

Co-written with Japan Intercultural Consulting founder Rochelle Kopp, Business Communication [Lightworks, 2008] (Amazon – paperback) was written for the Japanese market, trying to put forward an easily comprehensible global standard for business communication, on topics such as clarity, consistency, formality, good questions, feedback, problem solving, non verbal communication, emails, meetings etc.

We are delighted to see it has had three 5 star reviews on amazon.co.jp



Kaisha no Naka no Gaikokujin

(Outsiders Inside the Japanese Company)

cover of Kaisha no Naka no Gaikokujin (Outsiders Inside the Japanese Company)

Written by Emiko Magoshi, Pernille Rudlin, Edward Scheckler, and Rochelle Kopp, Kaisha no Naka no Gaikokujin [JETRO Books, 1996] (Amazon.co.jp paperback) helps the Japanese manager with non-Japanese employees on the team.