Japanese Business Blog - Rudlin Consulting

Trends in Japan owned financial services companies in the UK

Around 14,000 people worked for 85 Japan owned financial services companies in the UK in 2021. This is around 1,000 more people than in 2016, the year of the Brexit referendum. Although all the main banking, securities and insurance groups (Mizuho, MUFG, MS&AD, Nomura and SMFG) opened or strengthened EU entities as a Brexit countermeasure, it does not seem as if large numbers of jobs have shifted to those entities, or that there have been layoffs in the UK, and large scale hiring in the EU.

The surface calm does mask some restructuring, however, which are difficult to detect in the case of MUFG and Mizuho, as their banks in London are run as branches, and therefore do not have to publish company accounts with official employee figures. It was reported that MUFG offered 500 directors redundancy packages in 2019, but at the same time, but subsidiaries such as Mitsubishi HC Capital and MUFG Securities have been growing substantially, with additional employees added to the group through the acquisition of First Sentier Investments.

Rival banking group SMBC has incorporated its subsidiaries in the UK, so more accurate figures are available, which show employee numbers at the bank have grown by 45% to 1,246 from 2016 to 2021.

Nomura International on the other hand has 29% fewer employees in 2021 than it did in 2016, but a recent hiring spree has brought its London employee total back up to over 2,000 according to its annual report released in 2022. The Daiwa group has also grown, particularly on the corporate advisory side.

Recent growth in employee numbers has been more organic than through M&A. The only acquisition since MUFG acquired First Sentier in 2019 has been Orix acquiring Gravis Capital Management and SBI acquiring B2C2, a cryptocurrency firm employing 46 people.

Closures in the past 4 years include Finatext UK, Spitalgate Dealer Services (which was providing financing for Mitsubishi car dealers), Speedloan Finance – a pawnbrokers acquired by Daikokuya in 2015 and the branch offices of Okasan Securities and the Bank of Yokohama.

It may be that the apparent stability of Japanese companies in the UK was partly the result of a delay to relocations to the EU caused by the pandemic, and that further friction with the EU may lead to pressure being brought up on financial services companies to shift more of their business to the Continent. A further factor is the extent to which London is still seen as the place to learn about and develop the new business areas which Japanese financial services companies are investing in.

A directory of 85 Japan owned financial services companies, giving their full names, parent company, type of business and latest number of employees is available for £10 + VAT. Please contact us for invoice and payment details.

For more content like this, subscribe to the free Rudlin Consulting Newsletter. 最新の在欧日系企業の状況については無料の月刊Rudlin Consulting ニューズレターにご登録ください。

Working from home means you won’t get promoted – in Japan and elsewhere too?

Even before the pandemic, Japanese employees only took around half of their paid leave. I remember 30 years’ ago the company union of my Japanese workplace campaigning every year to get its members to take more than the 10 or 11 days holiday a year they would take out of the 24 or so they were due. In the USA around 70% of paid leave is taken and in Europe it’s closer to 100%.

Professor Hajime Ota of Doshisha University points out that this is partly because in many Western countries, companies must compensate employees for holidays not taken or are required to make employees take holidays – in the financial services industry in the UK for example. Japan is also facing a labour shortage, so people feel under pressure to do overtime instead.

A 2010 survey by the Japan Institute for Labor Policy and Training found that the top reasons for not taking paid leave were: “because it would cause problems for my co-workers”, “because other employees are not taking their annual leave” and “my boss is not happy about me taking leave”. Similarly, a 2005 survey found that people were working overtime because “my boss and co-workers are doing overtime” and “it is difficult to leave the office if others are still working.” So it is basically social pressures – face time overtime – that are at the root of this.

Overtime pay is lower in Japan than elsewhere too – 25% of normal pay as compared to 50% or more in Europe or the USA. Also many Japanese employees are doing “service overtime” where they are not getting paid at all, even though this is supposedly illegal.

Professor Ota says that this shows Japanese employees want the approval of their co-workers and boss rather than extra money for their overtime. People who take all their leave and only work their set hours are looked askance at. So it is understandable that working from home and flexible working, workations and so on are not popular in Japan – unless all employees take it up.

As I have frequently said, and Professor Ota confirms, in many Japanese workplaces there are no clear job descriptions, so it is difficult to evaluate individual performance objectively. The feelings and emotions of the evaluator tend to be more influential. A 2001 survey of 1,406 white collar workers in Japanese and Western companies found that 75% of Western respondents said that they would not give softer evaluations to subordinates just because they were pleasant to work with whereas 29% of Japanese respondents said they would not. Conversely 6% of Western respondents said they may give a softer evaluation to a pleasant subordinate and 20% of Japanese respondents said they would.

Western respondents may well be fooling themselves that they are capable of such objectivity, and Japanese respondents are being more honest. Professor Ota also puts it down to the importance of the “in-group” in Japanese workplaces, and therefore the need to be “close” to your boss in all senses. But this concern that working from home impacts promotion negatively is not confined to Japan – as many recent articles and surveys publicised in the Western media confirm.

The future of British hospitality industry

Now almost all restrictions on social distancing have been lifted in England, we can start to see what changes have happened in our cities, and take a guess to whether these changes are permanent.

Some trends were already apparent before March 2020. For example, many of the large chain stores were struggling for years, and are now permanently closed. New, smaller shops have started up, mainly selling interior goods or takeaway food.

The restaurants and pubs have reopened, but often for only a few days a week. There is a staff shortage, not just due to employees having to stay away from work because of coronavirus. For some restaurants, half their staff had come from EU countries, and those staff have now returned home. Young, British people are not interested in the long hours and low pay, and lack of career prospects in the hospitality sector.

People are very happy to be able to eat and drink out again, of course, but nervous about being in crowded indoor spaces. Many cities decided to take advantage of the lockdown period, to set up more so-called “low traffic neighbourhoods”. This means that large plant containers and railings are erected, narrowing the roads and enabling the cafes and bars to put tables and chairs on the wider pavements.

Low traffic neighbourhoods have not been universally welcomed. There are concerns that business will be affected if customers cannot now park nearby. There have been incidents where fire engines and ambulances have to take longer routes to get to emergencies. The British weather is not ideal for eating outside, but the British have been so determined that they just wrap up more warmly and sit outside under umbrellas and tents put up by the cafes, even in the wind and the rain.

British cities are starting to look more like continental European cities, as a café culture emerges. A property developer confirmed to me that this was also a pre-coronavirus trend. He used to be a nightclub owner, but realised that clubbing was a dying industry. Supermarkets selling cheap alcohol means that young people “pre-load” on alcohol at home before going out, rather than spend a lot of money on expensive drinks at nightclubs. They would rather meet in pubs and cafes with no entrance fees. They find people outside their friendship group through online dating sites rather than nightclubs.

Our city council had tried to create a “night-time economy zone” ten years’ ago, clustering the nightclubs on one road, so that they could be policed more easily, and the noise contained within one area. We live not far away from this road, and when we first moved to this city 7 years’ ago, we used to suffer from music being played too loudly, later than allowed, from various venues. Now one of the nightclubs is a vegan restaurant, another is being converted back into apartments and a third has become a serviced office building – with a café on the ground floor.

This article was originally published in Japanese in the Teikoku News on 8th September 2021

Top 20 Japanese Employers in Ukraine

We’ve managed to track down 44 Japan owned companies in Ukraine, employing around 12,700 people. According to Teikoku Databank, there are 57 such companies and branches of Japanese organisations.

By far the largest Japanese employer in Ukraine is Sumitomo Electric Industries, with nearly 7,000 employees, manufacturing wire harnesses for the automotive industry. Japanese media say that Hitachi employs around 7,200 people in Ukraine via their recent acquisition, GlobalLogic. It seems likely many of these are on a contract basis rather than a permanent basis, as Dun & Bradstreet only records 49 employees and Kompass 1000-4999. [Later addition – this seems to be correct – probably US IT contractors helping Ukraine build up cyber defences]

The second largest Japanese employer is Fujikura and the third largest is Yazaki, both also manufacturing automotive wire harnesses.

According to Nikkei Asia, both Sumitomo Electric and Fujikura have shut down their plants, as has Japan Tobacco.

Japanese trading companies also have a presence – Sumitomo Corporation, Itochu (operating Suzuki dealerships via Auto International), Marubeni and Mitsui. Japanese pharmaceutical companies Takeda and Astellas also employ a few hundred, as does Dentsu, the advertising agency.

No Japanese car brands are manufactured in Ukraine, but Nissan, Toyota and Subaru all have operations there.

There is an IT hub in Lviv, and various Japanese IT and consumer electronic companies do have a presence in Ukraine, such as Renesas, Rakuten, Konica Minolta, Panasonic and NTT.

How does this compare to Russia? Please see here.

Our Top 20 of Japanese Employers (updated April 2022) in Ukraine can be downloaded here:

Top 20 Japanese Employers in Ukraine

FREE DOWNLOAD

Send download link to:

Top 30 Japanese employers in Russia

Around 35,000 employees in Russia work for 224 Japan owned companies and operations, according to our calculations. This makes Russia the 11th largest host of Japanese companies in the European region by employee number – if Russia can be included in Europe. Teikoku Databank has identified 347 Japanese companies in Russia, an increase of 60% over the past 13 years.

Russia is Japan’s 17th largest trade partner. Japanese exports to Russia are particularly dominated by vehicles and automotive parts. Localization of the automotive supply chain is not well advanced in Russia. As a consequence, some Japanese suppliers have been re-routing parts which would have come via Ukraine from Hungary to be transported via Belarus. There is concern that Western sanctions may result in the halt of parts exports to Russia.

The largest employer is Japan Tobacco (JTI) which has five production sites in Russia, two making cigarettes, the others making intermediate supply chain products.

The second largest Japanese employer in Russia is Toyota Motor, which has a plant in St Petersburg, manufacturing the Camry and RAV4. Nissan, the fourth largest Japanese employer, also has a plant in St Petersburg, making the X-Trail, Qashqai and Murano for the Russian market. Because of Toyota and Nissan’s presence, there are many other automotive suppliers in the the Top 30 (see below for download) including AGC making automotive glass, Yazaki (wire harnesses), Bridgestone, Marelli (was Calsonic Kansei, a Nissan supplier), Toyota Boshoku, Nippon Sheet Glass (Pilkington) and Denso. Mazda also has a joint venture with Sollers in Russia, manufacturing cross-over cars and engines.

Japanese pharmaceutical companies also feature in the Top 30 – Takeda and Astellas and of course the Japanese trading companies have a substantial presence – Sumitomo Corporation, Sojitz and Mitsubishi Corporation. Itochu seems less prominent, but has signed a memorandum of understanding with Gazprom for an LNG plant in the Baltics, so there may be some behind the scenes investment going on that we have not identified. Mitsui also seems to be taking small stakes and investing in energy projects and Marubeni also seems to be involved in various investments in technology, chemicals, energy and infrastructure.

SBI Holdings, previously a SoftBank company, owner of Shinsei Bank, is at #25, with SBI Bank in Russia, and is the only Japanese financial services company that appears in the Top 30.

And how does this compare to Ukraine? Please see here.

Updates on Japanese companies in Russia (as of 17th April 2022)

Japan Tobacco: Has suspended marketing activities and launch of new product in Russia. Production is still continuing at its 4 or 5 plants in Russia. It employs around 14,000 people across EMEA, over 3,000 of them are in Russia. 388 were employed by JTI in Ukraine.
Toyota Motor: Has suspended production at its St Petersburg plant. Toyota employs over 24,000 in EMEA – around 3,000 are in Russia. 174 people were employed in Ukraine.
Toyota Tsusho: the trading arm of Toyota group is “digging in” with their Russia operations according to the Yale CELI list. Employs over 2000 people in Russia and over 19,000 in EMEA.
Uniqlo/Fast Retailing : Initially announced its 50 stores in Russia would continue to operate, then that would shut them. Donating $10 m to the UNHCR. The company also will ship 200,000 items of clothing including blankets, underwear and jackets to Ukrainian refugees in Poland and elsewhere through the UNHCR. Has over 3,300 employees and 117 stores in Europe, which would as a rough estimate mean Uniqlo has around 1,400 staff in Russia – Dun & Bradstreet estimates 2,060.
Takeda: says it will not start any new clinical trials in Russia, and has stopped making any new investments. Local ongoing trials and supply will continue. It employs around 1,873 people in Russia, out of over 8,500 in EMEA. 138 people were employed by Takeda in Ukraine.
Nissan: Has halted production due to “logistical challenges”. Employs 1,557 people in Russia out of nearly 14,000 across the EMEA region. 175 were employed in Ukraine.
Nippon Sheet Glass/Pilkington: no announcement – classified as “digging in” by Yale CELI – employs 366 in Russia, out of 12,000 employees in EMEA.
Toyota Boshoku: “reviewing the situation” – employs around 364 people in Russia, out of over 4,000 in EMEA
Dentsu: Employs 1,500 people in at least 7 different companies in Russia (including Aaron Lloyd, Amnet, iProspect, Vizeum, Carat, Posterscope). Has announced it is pulling out and selling share to partners. It employed around 450 people in Ukraine and over 14,000 in EMEA.
AGC: has suspended sales of architectural + automotive glass in Ukraine (24 employees). It will suspend investment including regular repairs of glass manufacturing kilns in Russia + reduce production + shipments to local automotive manufacturers. AGC employs around 17,000 people in the Europe, Middle East and Africa Region, around 10% of them are in Russia.
Yazaki: no announcements on the status of its operations in Russia – employs around 1,700 people in Russia out of over 44,000 in EMEA region. 1,079 were employed in Ukraine.
Sumitomo Corporation: SMBC Aviation Capital, jointly owned with SMBC, to terminate leases of aircraft to Russia. Owns Summit Motors, Sumitec International in Russia (around 1,000 employees) and has minority shares in Terneyles, Russian Quartz and PTS Hardwood, STS Technowood (another 2,700 employees). Has 7,650 employees in EMEA. Says “currently, we are suspending or scaling-back any Russian-related businesses.” 768 people were employed in Ukraine in Sumitomo Corporation owned companies.
Sato Holdings: acquired Russian packaging and labelling firms Okil and Okil Sato X Pack in 2014 have ceased sales to Russia and are looking at all possible alternatives – they employ around 760 people in Russia, around $58m sales.
Bridgestone: will suspend production in Russia and also exports to Russia. Will continue to pay employees. Russia represents about 2% of its turnover. Is donating Y500m to supporting Ukrainian refugee relief. Employs over 700 people in Russia, out of 12,000 in EMEA.
Hitachi: Hitachi group is to suspend exports to Russia “apart from products, services and support for electrical power equipment indispensable to the daily lives of people.” Hitachi Construction Machinery has made decisions to gradually suspend production at Hitachi Construction Machinery Eurasia (300 employees). Over 650 employees in Russia, including Hitachi Energy, Hitachi Vantara and Vantec. Russian revenues account for approx 0.5% of Hitachi’s consolidated revenues. Hitachi apparently had over 7,000 employees in Ukraine, via its US acquisition GlobalLogic. Over 32,000 people work for Hitachi group companies in EMEA.
Sojitz: Joint venture plant with Isuzu will cease operations. Over 650 employees in Russia, in Center Sunrise, U Service Sunrise car dealerships and Subaru Motors.
Astellas:　Donated Y10m to UNICEF. Has stopped recruiting new patients to participate in clinical trials in Russia and Ukraine. It employs around 635 people in Russia (this figure is 3 years’ old) out of around 4,000 in EMEA. 244 people were employed in Ukraine.
Mazda: will stop exporting components to factory in Russia, but factory will continue to operate (7th March) – factory (50% owned by Mazda) employs over 550.
Mitsui: – employs around 500 people in Russia, in own operation and Komek Machinery. Classifed as “digging in” by Yale CELI list.
Komatsu: has suspended all shipments to Russia, employs around 487 people there, including in manufacturing, out of over 5,000 people in EMEA.
Mitsubishi Corporation: Will continue investment in Sakhalin 2 LNG project, along with Mitsui. As of 2015, MC had made over $1.17bn of investments in Russia. Employs over 450 people in Russia in MC Bank, MC Logistics, MMC Rus, MC Intermark Auto and Autospot, out of over 8,800 employees in EMEA.
Daido Metal: has over 450 employees in Russia manufacturing automotive bearings. No announcement has been made.
Yokogawa Electric: has around 400 employees in Russia. Has an international innovation center in Russia, in collaboration with Gazprom. No announcement has been made
IHI: 340 employees in Russia at its Alpha Automotive Technologies joint venture, has announced suspension of production.
Isuzu: announced suspension of production at its Russian joint venture plant with Sojitz. 280 employees in Russia.
Canon: Has suspended shipments to Russia. Has over 200 employees in Russia, including Canon Medical Systems, out of over 22,500 in EMEA.
SMC: 200 employees in Russia selling pneumatic tools, out of 3,300 in EMEA. No announcement.
Marelli: no announcement – employs around 123 people in Russia, out of 1700 in EMEA.
Denso: said on March 8th that were looking at pulling out their 2 expatriate Japanese staff from Russia, classified as “digging in” by Yale CELI – only has 27 employees at a sales company out of over 15,000 in EMEA.
Itochu: Will continue investment in Sakhalin 1 LNG project, along with Marubeni. Classifed as “digging in” by Yale CELI list. Has 174 employees in Ukraine.
Marubeni: Has offices in Russia and Marubeni Rubber. Less than 50 employees. Classified as “scaling back” by Yale CELI list
SBI Holdings, Mizuho, SMFG, MUFG have all pulled their Japanese expatriate staff out of Russia and have ceased transactions with Russian banks but are continuing operations with local staff. Yale CELI classified Mizuho as “digging in”, SMFG as “buying time” and MUFG as “withdrawal”

Download our revised Top 30 Japanese Employers (April 2022 edition) in Russia here:

Top 30 Japanese employers in Russia

FREE DOWNLOAD

Send download link to:

Hitachi power shifts

The management changes announced at Hitachi, in effect from April 1st 2022, reveal changes in the balance of power, not only in Japan headquarters, but Europe. Alistair Dormer, a British executive, who had been CEO of Hitachi Rail, and then became the first non Japanese Executive Vice President of Hitachi, was seen as a rival candidate to fellow EVP Tokunaga Toshiaki, to become President of Hitachi. In 2021, Dormer, resident in Japan, became Chief Environmental Officer and also Chair of Hitachi Europe, both perhaps an indication that he was sliding sideways away from the Presidency.

It now transpires that Dormer has retired from all his positions at Hitachi, apart from Chair of Hitachi Europe and will return to the UK. Kojima Keiji, who was already President, has strengthened his position by becoming CEO as well, following the current CEO, Higashihara Toshiaki, stepping down from the CEO position, but continuing as Chairman.

Kojima reorganised Hitachi from 5 divisions into three, focusing on “digital” systems and services and “green” energy and mobility as growth engines. “Green” was headed by Dormer but will now be directly managed by Kojima. Tokunaga, who spent some time in Silicon Valley, is heading up the “digital” side and is still seen as the hot favourite to succeed Kojima as President. He is quite literally Hitachi born and bred, having been born in Hitachi city, and his father also worked for Hitachi. He is only 55, which would make him the youngest President if he succeeds Kojima in the next few years. Kojima is ten years older than Tokunaga and became President in 2021. Previous presidents Higashihara and Nakanishi were in post for 7 and 4 years resepctively.

All is not lost in terms of having the first ever non-Japanese president of Hitachi, however. A possible successor to Tokunaga, if he is willing to wait that long, could be Claudio Facchin, who joined Hitachi in 2019 as a result of Hitachi’s acquisition of ABB Power Grids in 2020 and is now an executive officer and Senior Vice President of Hitachi, as well as CEO of Hitachi Energy.

The acquisition of ABB Power Grids led to a second shift in the balance of power within Europe. The acquisition resulted in around 15,000 employees joining Hitachi in the Europe, Middle East and Africa region, but did not have so much of an impact on HItachi’s presence in the UK, where its European headquarters is based.

In 2018-9 most of Hitachi’s EMEA staff were in the UK, working for Hitachi Rail and Hitachi Capital but now less than a third are working there.

A further acquisition, of Globallogic, in July 2021, is likely to shift the balance further. Even though it is an American IT company, it has a substantial number of employees in Eastern Europe, including Poland and several thousand who were until recently in Ukraine.

Survey of Japanese companies in Europe

Normally by this stage of the year, JETRO (the Japan External Trade Organization) would have issued the English translation of the top level findings of their annual surveys of Japanese companies in Europe (and internationally), but this does not seem to have happened this year. What is happening in Ukraine and the impact on Europe may well make any conclusions meaningless, but here, for what they’re worth, are the points which stood out for us.

Overall trends

More Japanese companies were forecasting profitability for 2021/2 than the previous year (65.7% vs 48.5%) but this is not yet back up to the pre-pandemic levels of profitability. The only countries where more than half of the Japanese companies there expected to see improved profitability – even compared to pre-pandemic levels – were Slovakia, Italy, Portugal and Sweden. Less than half of the Japanese companies in the UK, Czech Republic, Belgium, Spain, Denmark or Romania expected to see improved profitability in 2021 compared to 2019 or 2020.

This can be explained by the fact that in terms of sectors, ceramics and minerals, rubber, foods, machinery and wholesale were expecting a recovery, but banking, automotive, electronics and trading companies were all expecting conditions to worsen – sectors which are particularly active in the UK, Czech Republic and Belgium.

Many companies said that they were reviewing their supply chains and purchasing. Procurement costs and lead times have become new issues for manufacturers. UK based Japanese manufacturers seemed more pessimistic than in other countries in their forecasts, with nearly a quarter expecting conditions to worsen. Most Japanese companies were looking to procure more from central and Eastern Europe and between 14 to 28% were looking to reduce their procurement from the UK, dependin g on location and sector.

EU-Japan Economic Partnership Agreement

Nearly 50% of the respondents to the survey said they were using the EU Japan EPA for their imports into the EU – this was 80% for Japanese companies in Hungary, 65% Czech Republic, 64.3% Belgium, 53.3% Poland, 53.8% Netherlands, 48.4% Germany. This would probably reflects imports of automotive components into the EU from Japan, for at least the first 4.

EU UK TCA

25% of companies who are involved in UK-EU trade were using the TCA for exports from the UK to the EU and 10.4% were using it for exports from the EU to the UK. Around 50% of Japanese companies in the UK were using the UK Japan EPA to import from Japan to the UK and 39.1% were using it to export from the UK to Japan. 39.1% of Japanese companies in the UK were procuring from Japan, a 3.6% increase on the previous year.

More than 40% of Japanese companies in the region said that they did not know if the TCA had an impact on them or not and were concerned about the burdens of coordinating with suppliers and partners and the cost of making changes and self regulating.

Top issues

As in pre-pandemic years, employee recruitment and retention and high labour costs continue to be top concerns, with logistics and procurement costs also climbing up the list of priorities.

Brexit

Brexit has continued to be the top concern of Japanese companies in the UK, but less concerning than in 2020. Nonetheless, nearly 50% of Japanese companies in the UK see Brexit as having had a negative impact, two thirds if looking at manufacturers alone. Nearly half of Japanese manufacturers in the UK were experiencing issues with exporting to the EU from the UK and around 35% were experiencing problems with importing from the EU to the UK.

The second most concerning issue for Japanese companies in the UK is the pandemic, with employee recruitment and retention moving up from 5th to 3rd place, customs clearance still in 4th place (but a growing concern) and labour costs and GDPR at about the same level as the previous year.

Over half of Japanese companies in the UK were concerned about any deviation by the UK from GDPR, and 44% about having to deal with a UK CA mark in addition to the CE mark. 42% were worried about the movement of people between the UK and the EU – more so in the services sector than manufacturing. A third or so were also concerned about the REACH regulations and regulations on the movement of capital.

Unsurprisingly, there was an increased proportion of domestic UK sales by Japanese companies in the UK and a corresponding fall in sales to the EU.

Sales prospects

Poland was cited as the most promising sales destination for the third year running, with Germany second for the third year running too. Czech Republic, Hungary and Turkey are next most popular, then France and then Russia, with Slovakia and Spain also in the top 10. Overall, even including the UK, most Japanese companies were expecting to expand in the region in 2021/22. How the events of 2022 will affect this remains to be seen.

Top 30 Japanese employers in Europe, Middle East and Africa – 2021

The total number of people employed by the 30 largest Japanese companies in Europe, Middle East and Africa (EMEA) has grown over the past year – despite the pandemic – but only by 3% overall. The top 30 employ around 557,000 people between them in the EMEA region, representing around 14% of their total global workforce. The average masks a wide range, from only 6% of the workforce (Itochu, TDK) through to 45% (Nippon Sheet Glass/Pilkington).

The growers

The company group which grew the most over 2020-21 was Hitachi (by 82%), now the fourth biggest Japanese employer in Europe, with over 32,000 employees, due to their acquisition of ABB Power Grids, now Hitachi Energy. The Hitachi group have almost tripled in size in Europe since 2014/5, despite various divestments, due not only to Hitachi Energy but also the growth of Hitachi Rail.

We estimate Outsourcing (does pretty much what it ‘says on the tin‘) has also grown considerably, but as they do not publish employee figures by region in their annual report it’s hard to be accurate. It acquired CPL, Otto Works, Orizon and other recruitment and staffing companies over the past few years, and is now the 11th biggest Japanese employer in the region. Their rival Recruit also grew considerably, thanks to their acquisition of Indeed in 2019.

Toyota Tsusho, the trading company within the Toyota group, has also grown both in the past year (21%) and over the past few years (52%), since the acquisition of French company CFAO in 2016 and consequent expansion in Africa. It is now the sixth largest Japanese employer in EMEA.

The shrinkers

Fujitsu shrank the most from 2020-2021, by 20%, but this was largely to do with India being removed from what was the EMIEA region. Since 2014/5 Fujitsu has restructured, with fewer people employed in Western Europe and more more employees added in global delivery centres in Eastern Europe.

Sony has also been through restructuring in the region, and now has fewer than 10,000 employees, compared to over 13,000 six years’ ago. Other companies that have shrunk both over the past year and over the past six years are Ricoh, Nissan and Honda. Honda will no doubt drop out of the Top 30 for 2021/22 once the closure of the Swindon UK plant shows in their annual report.

The Top 3

The two largest Japanese employers in the region, Sumitomo Electric Industries and Yazaki, have dominated throughout the past six years – both manufacture labour intensive wire harnesses, with factories in North Africa and Eastern Europe. SEI grew by a third since 2014/5 and Yazaki has cut back in the past few years and has more or less the same number of employees as six years ago.

NTT and its subsidiary NTT Data overtook Fujitsu a couple of years’ ago and are now the third largest employer in the region, having more than doubled in size thanks to the acquisitions of Dimension Data, Keane and Dell Services in recent years.

The new entrant

The new entrant into the Top 30 for 2021 was trading company Mitsubishi Corporation, who expanded following their acquisition of Dutch energy company ENECO in 2019. They displaced bathroom fittings company LIXIL whose employee numbers decreased after their divestment of Italian company Permasteelisa.

Our Top 30 EMEA can be downloaded for free below:

Top 30 Japanese Employers in EMEA 2021

FREE DOWNLOAD

Send download link to:

France as a global brand manager

Nippon Paint Holding’s November 2021 acquisition of French company Cromology initially caused me some confusion. The acquisition was done via Nippon Paint’s consolidated subsidiary, the Australia based DuluxGroup and their newly established UK based company DGL International UK Ltd. To most British people, Dulux is a British consumer brand, famous for using an Old English Sheepdog in its marketing since the 1960s. Because this breed of sheepdog has been used in the Dulux commercials and on its paint tins for so long, it is even known as the Dulux Dog.

It turns out that the Dulux Dog was also used for advertising Dulux paints in Australia, but Dulux in the UK and Dulux in Australia are now owned by separate companies. Dulux brand paints first appeared in the UK the 1930s, developed by the British company ICI, with the brand name being a combination of “Durable” and “Luxury”. By 1986, ICI Australia had 100% ownership of Dulux Australia but ICI plc then sold off ICI Australia in 1997.

In 2008 the Dutch company AkzoNobel acquired ICI, whereas the DuluxGroup listed on the Australian stock market as an independent company in 2010 and acquired various Australian, British and French paint companies and brands since then.

Cromology is Europe’s fourth largest architectural paints manufacturer with 20 paint brands that it sells across Italy, Spain, Portugal and France. Nippon Paint is apparently seeing its acquisition as a way of expanding its various brands, including Dulux, into Central and Eastern Europe too.

Up until recently France has not been as big a base for Japanese companies to expand regionally as the UK or Germany. But this acquisition by Nippon Paint and also the acquisition of French company CFAO by Toyota Tsusho and French multinational Leroy-Somer by Nidec in 2016 makes me wonder whether this might be changing.

CFAO is rather similar to Japan’s trading companies, with a history stretching back nearly 170 years, and has a substantial presence in 39 African countries, including what is sometimes known as Francophone Africa, as well as other former French colonies such as Vietnam. It has over 21,000 employees worldwide and as well as distributing Toyota vehicles, it also has brewing, pharmaceutical, retail and car servicing businesses

France has a long experience of managing famous brands globally, but as I have mentioned before in this column, multinationals are often reluctant to invest in a country that is costly to do business in, with poor labour relations and a complex bureaucracy. French President Emmanuel Macron has been trying to reform labour laws, extend the retirement age and make pensions less costly, but this has been stalled by the pandemic, and the need to maintain his popularity until he seeks a second term as President in April next year. It will not be until later in 2022 that we will see if France is in the mood to redecorate its house.

This article was originally published in Japanese in the Teikoku Databank News on 8th December 2021

Japan’s less equal companies

I often cite in my seminars that one obvious sign of the ethos gap between Japanese listed companies and the top 350 US companies is that Japanese presidents generally earn a multiple of 10-20 of the average salary in their companies, whereas the multiple for American CEOs is 350 or so.

There are exceptions of course, but even the board directors of the company at the top of Toyo Keizai’s income gap ranking (Toshin) earn an average of just under 60 times the average salary in the company. Many of the other companies at the top of Toyo Keizai’s rankings have non-Japanese executive directors, who are usually paid closer to American levels, such as Takeda Pharma (#3), SoftBank (#5) but there are other companies whose executives are all Japanese, such as Toyota (#6), JT (#15), Itochu (#16), Horiba (#17) and Canon (#20). Even so, only the top 10 have multiples of over 30, and only the top 25 have multiples of over 20. So the ethos gap is still holds.