Dentsu Group has acquired RCKT “a leading German digital-first brand, communications and creative agency”. RCKT will join the Dentsu Creative part of the Dentsu Group. The RCKT brand will be retained during a period of integration, becoming known as “RCKT, a Dentsu Creative Company” with immediate effect. Given the recent reorganisation of Dentsu, where companies have been consolidated under the Dentsu brand, we predict the RCKT name will not last long.
Dentsu now has around 3,200 employees in its DACH organisation. Dentsu Creative employs 9,000 people across 46 markets.
We estimate that Dentsu employs around 13,000 – 14,000 people in the EMEA region – however it does not disclose any numbers in its annual reports on this.
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