Rudlin Consulting

Fast Retailing to expand in Europe

This post is also available in: Japanese

Fast Retailing, the owner of the Uniqlo brand, is intending to launch its sister brand GU in Europe. GU is pronounced ji-yuu, which means freedom in Japanese. It is aimed at the 10 to 30 year old age bracket, and is slightly cheaper than the Uniqlo brand. GU already opened a pop-up store in New York City’s SoHo district in 2022. It is also intending to open 10 new Uniqlo stores a year in Europe.

Fast Retailing currently has 115 stores in Europe, of which 54 are Uniqlo – 27 in France and 17 in the UK, with the rest in Spain, Sweden, Belgium, Netherlands, Denmark, Italy and Luxembourg. Uniqlo employs over 3,700 people in the region.  The other Fast Retailing brands are Theory, Helmut Lang, Comptoir des Cotonniers and Princesse tam tam.

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Pernille Rudlin

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