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Japanese food chain Yoshinoya will open its first restaurant in Europe in Edinburgh in the spring. Although Yoshinoya is most known for its beef rice bowls, this will be yet another ramen restaurant – Bari Uma, serving tonkotsu ramen for Y1,500 (£8). This is a much lower price point than all the other ramen chain restaurants in the UK (mainly London) currently, which are around £15 a bowl – such as Shoyu Ramen, Ippudo and Tonkotsu. Yoshinoya says they are targetting Germany and Italy next.
According to a survey by the Ministry of Agriculture, Forestry and Fisheries, the number of Japanese restaurants overseas is approximately 187,000, an increase of around 20% from 2021.
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