Rudlin Consulting

Toyo Keizai’s ranking of Japanese companies who have contributed the most financially to CSR activities (either donations or “in kind” activities) show that, unsurprisingly, those sectors which most directly impact Japanese citizen’s lives are also those who contribute the most.

Financial services

MUFG is at the top for 2021/2, up from 5th – it hasn’t contributed that much more than the previous year, rather the top 4 from last year (NTT, NTT Docomo, SoftBank and SoftBank Group) have contributed less.  The next biggest contributor of Japan’s financial groupings is SMFG at 17.  Mizuho is way down the rankings at #77.

The insurers also feature heavily – Nippon Life at 11, Daiichi at 21, Meiji Yasuda at 22, Tokio Marine at 28, and Sompo at 29.

Securities firms Daiwa is at #38 and Nomura at #39.

Real estate, housing, construction

Mitsui Real Estate is in second place, contributing Y8.7bn (US$64m) in 2021/2 compared to Y5.5bn the previous year.  Mitsubishi Real Estate just makes it into the top 100 at 98. Daiwa House is at #37 and Obayashi the construction company is at 63.

Electronics/ICT

Sony is at #3, Canon at #20, Fujitsu at #26, Panasonic at #35, Hitachi at #40 and Mitsubishi Electric at #50.

Automotive

Honda is in 4th place, down from 1st in 2019/20. Other automotive companies in the top 50 include Mazda at #23, Nissan at #25 and Aisin at 35.  There is no sign of Toyota – the likely explanation is that they do not disclose their contributions, rather than that they do not make any.

Telecommunications

Japan’s telecommunications companies are active in CSR – KDDI is in 5th place, SoftBank, SoftBank Group, NTT Docomo and NTT are all in the top 15.

Pharmaceuticals

Otsuka is at #6, Eisai at #30, Chugai at #32, Daiichi Sankyou at #56 but no sign of Astellas or Takeda.

Alcohol, beverages and tobacco

Suntory is at #7, Japan Tobacco at #10, Kirin at #13

Of course for many of these companies, their turnover is so large, even a small percentage would put them into the top 50. The only trading company, which have turnover inflated by commodities and energy trading, in the top 50 is Mitsubishi Corporation however, at #48.

Toyo Keizai has also calculated the rankings based on percentage contributed of turnover.  Mazda still makes it into the Top 50, as does Mitsui Real Estate and Eisai.