Mitsui acquires 70% stake in European food ingredients manufacturer Nutrinova
Japanese trading company Mitsui & Co has acquired a 70% stake in a joint venture with Celanese, Nutrinova, for around US$472.5m. Nutrinova was owned by US chemical company Celanese Corporation. Nutrinova employs over 200 people, in the Netherlands, Germany and France and manufactures and sells the high-intensity sweetener acesulfame potassium, which is used in food, beverages, and other products, as well as the preservatives sorbic acid and potassium sorbates.
Mitsui says this in line with one of its key strategic initiatives in its Medium-term Management Plan 2026 – that in addition to healthcare and prevention, “we will contribute to improvement in quality of life through provision of healthy foods and nutrition”. Not quite sure that artificial sweeteners will be see by everyone as being a healthy food, given the continuing controversy over aspartame. It also represents a new line of business for Mitsui in Europe, as up until now most of its investments in related sectors were in agrochemicals rather than food ingredients.
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Partly this is due to the large proportion of potentially “brass plate” type Japanese companies, with no employees in the Netherlands – often the regional holding company for a group of companies. Partly it is due to the lack of disclosure – information on companies in the Netherlands does not seem to be as readily available as it is in the UK, where data on
potential customers or employers, it is important to understand this, as the regional headquarters tend to be where the decision makers, big budgets and the most interesting career paths will be based. The number of Japanese expatriates in the country is also an indication of where the decision making influencers are. Although the Netherlands is only the 5th largest host of Japanese nationals in Europe, after the UK, Germany, France and Italy, this number has grown 41% since 2015.
The companies we have identified employ around 48,000 people, a 29% increase on 2017/8 – the vast majority (39,000) of whom work for the Top 30 employers in the Netherlands. Japanese companies in the UK, by comparison, employ around 170-180,000 people, and there has been a slight decline in numbers over the past 5 years.